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Rihanna’s Controversial New Fashion Accessories Line, ‘$CHOOL Kills’ Causes Outrage!

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Rihanna’s Controversial New Fashion Accessories Line, ‘$CHOOL Kills’ Causes Outrage!


Rihanna is set to launch her fashion accessories line called $CHOOL Kills which is not going down well with parents.

Not trying to be a role model:  'I can't really say I'm a role model. I'm not perfect. I'm not trying to sell that,' she told USA Today in January 2014 (pictured in September 2013)

According to dailymail, her latest fashion prospect is already ruffling some feathers. The 27-year-old singer is reportedly releasing a new line of accessories called $CHOOL KIlls for her target audience of tweens and young adults.

RiRi’s company Roraj Trade, LLC filed an application at the US Patent and Trademarks Office in May, and will include ‘an accessories range covering everything from tote bags to purses,’ according to Grazia

Rihanna recently registered and trademarked $CHOOL KIlls in New York, under the categories ‘leather products’ and ‘clothing products.’

A close source told the Italian mag that the forthcoming brand ‘will be a range of tote bags to purses, and later on, fashion.’While Rihanna has yet to confirm or announce a release date, critics have already been expressing backlash over the name $CHOOL KIlls.

With over 21 million followers on Instagram and 47 million on Twitter, many believe Rihanna’s clothing brand will evoke bad influences to millennials and younger.

Fan @TraciSCampbell cited a Yahoo critic echoing: ‘#Rihanna may not want to be a #rolemodel, but her company name is causing #parents to take issue.’

With her latest track titled ‘B***h Better Have My Money,’ it’s been clear that Rihanna is not looking to be a role model. After all her nickname is ‘Bad Gal RiRi.’

‘I can’t really say I’m a role model. I’m not perfect. I’m not trying to sell that,’ she told USA Today in January 2014.

However it’s no secret that Rihanna and the fashion industry are extremely close knit.

The hitmaker currently serves as the creative director of Puma, the face of Dior and the best-selling collaborator for fashion brand River Island.

Rihanna debuted her 120-piece collection with the high street retailer at London Fashion Week in February 2013.


About Adedayo Odubanjo - Adedayo is the Managing Editor for Fashionpheeva. She is a graduate of Aquaculture & Fisheries Management from Funaab and an Associate member of The Chartered Institute of Personnel Management of Nigeria. She might not necessarily be a fashionista but she loves fashion, she loves writing about fashionable people! Follow her on Instagram @apphiaanna

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