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Mo’cheddah – “With Fashion, When You’re Out Of Resources Is When You Are Most Creative”

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Mo’cheddah – “With Fashion, When You’re Out Of Resources Is When You Are Most Creative”


Mo'cheddah - With Fashion, When You’re Out Of Resources Is When You Are Most Creative

Singer, Blogger and Fashionista, Mo’cheddah is the cover star for Guardian Life‘s Latest issue. The svelte singer and style influencer talks her challenges in the fashion industry, her focus on her music career, her blog and her recent engagement to her long time partners.

Have you had issues separating your current identity from your past? Let’s start with who you are now.
Mocheddah now has found a middle ground. Growing up, I was built to impress and put my first foot forward and competed with myself. It is not the same music people remember me for because what people do not understand is that it is a business. Right now I’m loving, so I am going to be singing love songs. I want to motivate young girls, so I sang Survive. I am just going to do what I want to do and if I make money fine and if I don’t fine.

Are you looking to get back to that level of fame again?
No, because I do not strive for fame, I want to get to a point where I am putting consistent music out there, but where I am running many businesses. I am a style consultant, I am a style influencer, I also do manage several brands, which people don’t know about. I want to build an empire and create job opportunities for many people.

Tell us how you got into fashion?
I always liked fashion and styled all my videos. Back then I didn’t have the luxury of hiring makeup artists and stylists, what I would do is go to Yaba market and boutiques, I would style myself. I also had sisters, luckily I could steal all their clothes. I feel like, with fashion, when you’re out of resources is when you are most creative.

What has been your major challenge establishing yourself in the fashion industry?
I have a fan base, which has made it easier. I had customers before I started and the only challenge I have is meeting orders, but I do not bite more than I can chew. I also have a factory and tailors that work for me. I can say one of the issues I have is the work ethic in Nigeria, which is really bad. The Nigerian youths are not ready to work, they do not know what it takes to get to the top so keeping staff is an issue because they keep coming and going.

So what’s the Mocheddah brand about now?
Right now I am running Mochedda.co, which has makeup, music and a blog. The blog has counsellors and gynecologists; we have different people contributing to the site. The idea of the blog is to allow young girls to have friends because what TV and social media are saying right now is the wrong energy. I feel like the blog Girls Girl is that cool, big sister telling you I know how you feel because I went through it and this is how you can handle it.

You recently got engaged, how is your wedding planning going?
I am excited and I have known him for a long time. He is my first boyfriend and now my fiancé! When I am upset, I just look at my ring and I’m like yeah, I am good! This is the happiest time of my life and I cannot wait to see what the future holds.

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Dayo is the 2017 NWA Fashion Blogger of the year and the Managing Editor for Fashionpheeva. She is a graduate of Aquaculture & Fisheries Management from Funaab and an Associate member of The Chartered Institute of Personnel Management of Nigeria. Dayo loves writing about fashionable people. You can follow her on Instagram @apphiaanna and @fashionpheeva

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