Kendall Jenner has carefully built her brand as a supermodel and it’s certainly an expensive one! If you use her face and name on your products without permission, you get sued!
According to Kendall’s lawyer, Todd Wilson:
“The right to associate Kendall Jenner’s name and likeness in connection with a product or service belongs solely to Kendall Jenner and is protected by Federal and State law. Today’s lawsuit by Ms. Jenner against Cutera, Inc., for the unauthorized use of Ms. Jenner’s name and likeness to promote its product should serve notice that Ms. Jenner will vigorously defend her rights under the law.”
The advert features a photo of Kendall with claims that their treatments and products improved her skin. Their Ad also reads – Acne “completely ruined” Kendall Jenner’s self esteem”