(AFWN 2016 Special) Agatha Moreno – ”AFWN Is A Platform That Can Expose My Designs To The Wide Range Of people I’m Targeting And Expand My Clientele Base”.
Meet Agatha Moreno, one of the many Fashion Designers who will be showcasing her designs at the AFWN, Africa Fashion Week Nigeria 2016.
In this interview, Agatha Moreno, talks about her fashion designs and showcasing at this year’s edition of the AFWN.
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1. Why did you decide to become a fashion designer?
The flair to become a fashion designer started when I go to designers to make stuffs and will end up giving them my own creation instead of them making for me.
2. How did you start fashion designing?
I started fashion designing last year, when I relocated to Nigeria from UK three years ago. I went to lots of fashion events and ended up going on stage with a good friend of mine, Ade Bakare Couture London wearing his design; who encouraged me to do something because he sees the light in me, that I can put my creativity into the business. So I took his advice and put it into reality and my lovely daughter Aisha Bello said to me “Mama, why can’t you start from home?” Then the huge urge arose and started making stuffs from the house.
Then, I was introduced to Mrs. Joan Okorodudu of Isis Models who also advised me. I debuted my first collection at the ECOWAS Fashion Week, Cotonou; after which i made my first Lookbook.
After some weeks, I was also invited by Ajose Muftau Femi, a stylist i met at the ECOWAS Fashion Week, to showcase at the Green October Events, organised by La Mode Magazine. Since then, the journey has been a long one; and finally secured a space in Victoria Island, Lagos to open my business properly.
I was later introduced to the Africa Fashion Week Nigeria by my son Jide (JReason), in which I’ll showcase this July.
3. What do you enjoy most about designing clothes?
What I enjoy most about designing is the joy I get when I see my job on a happy client.
4. What’s the most challenging part of fashion designing?
The most challenging part of fashion designing is when I’m trying to create a style and Its not coming the way I want it to be in the first making and have to start all over from the scratch; especially when there are appointments to catch up with. And then the hike in the price of things used in production processes as a result of the economic situation, which will invariably affect the price of things we make.
5.Which fashion designers inspires you the most?
Ade Bakare Couture London
6.How will you rate the Fashion Industry in Nigeria right now?
7. Does your work reflect your personal fashion style? Can you describe your style?
My work is a reflection of my personal style. My style is simple yet weird, classy and elegant.
8. Have you showcased at previous editions of The Africa Fashion Week Nigeria? If yes, how will you describe the experience?
No, this is my first time
9. How excited are you about showcasing at The Africa Fashion Week Nigeria 2016?
I’m really excited because there are lots of other amazing designers around the continent that are also coming around to showcase in the same show. And it has proven to be a platform that can expose my designs to the wide range of people I’m targeting and expand my clientele base.
10.What should guests expect from you at The Africa Fashion Week Nigeria 2016?
The guest should expect the best of what I’m made of, which is simplicity, class and elegance.
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